California Avocado Commission Kicks Off California Avocado Month; Terry Splane Comments



California Avocado Commission Kicks Off California Avocado Month; Terry Splane Comments


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IRVINE, CA - California Avocado Commission continues its What’s Inside a California Avocado campaign with California Avocado Month marketing support throughout June.

Terry Splane, Vice President of Marketing, California Avocado Commission
Terry Splane, Vice President of Marketing, California Avocado Commission

“June happens in the heart of California avocado season and is known as California Avocado Month,” said Vice President of Marketing Terry Splane. “It’s the perfect time to celebrate and promote the availability of locally grown and ethically sourced California avocados.”

According to a press release, CAC is working with content provider Family Features to spotlight California avocado summer recipes and key brand messaging through story placements with hyperlocal media outlets in targeted markets.

The campaign focuses on securing media coverage with outlets in California, Oregon, and Washington. The combined print and digital reach is expected to exceed 80 million.

California Avocado Commission continues its What’s Inside a California Avocado campaign with California Avocado Month marketing support throughout June

Peak availability of California avocados is expected to continue through the Fourth of July holiday, then taper off through summer,” said Splane. “California avocado growing regions have enjoyed beautiful sunny days lately, and the fruit quality is equally beautiful.”

In ANUK’s home city of Sacramento, California, the commission will celebrate California Avocado month with an influencer event at a Raley’s supermarket featuring in-store sampling, recipe demonstrations and a meet and greet with a California avocado grower, whose harvest is contributing to Raley’s produce departments this season.

Additional activations will be held throughout the month of June.

Keep reading ANUK for the latest in fresh produce updates.



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California Avocado Commission

Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados…