California Giant Berry Farms Announces Strong Peruvian Blueberry Season Making for Year-Round Availability; Nader Musleh Discusses
WATSONVILLE, CA - I’ve made a vow to eat more blueberries, especially since I know how many health benefits they boast. For many consumers like me, we’re looking for a retailer that can keep up with our demand—and luckily they have a ready partner in California Giant Berry Farms. After a bountiful domestic season, the grower is anticipating a high-quality, on-time start to the import season thanks to its Peruvian-grown blueberries.
“Blueberries in general are having a very good season in Peru with a 25-30 percent increase over last year’s volumes, and California Giant in particular is outpacing this production increase by doubling our volume over last year,” said Nader Musleh, Executive Director of International Business Development.
This strong harvest in Peru, coupled with a 100 percent increase in volume, a press release emphasized, means retailers will be able to market fresh blueberries from California Giant year-round.
Through expanded acreage and maturing fields at its three state-of-the-art production facilities in Peru, California Giant will have more varieties to offer customers this year, including Ventura, Biloxi, Kestrel, and Bianca. This allows for supplies to reach even more areas in the U.S.
“The Peruvian harvest begins this month on time and in some cases a bit earlier,” Musleh added. “We project U.S. arrivals to begin in early September. Production will continue through December in Peru, then we’ll continue with production in Chile through March—meaning retailers will be able to offer their shoppers a consistent supply of our high-quality California Giant blueberries year-round. In addition, by increasing both organic and conventional production, we also will be able to offer organic product to U.S. customers every week this fall and winter without interruption.”
A perfect time to place those orders, buyers!
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