California Giant Berry Farms Expands Consumer Network with New Buzz Blog
WATSONVILLE, CA – California Giant Berry Farms is continuing to enhance its tools and content while connecting with consumers every day through its new Buzz Blog.
The blog is a stand-alone tool that uses new methods of permission-based marketing to attract consumers and convert them into leads and ultimately build brand evangelists, according to a press release.
“Our Buzz Blog is a great place for sharing news, recipes, tips, videos and more. Consumers subscribe to stay up-to-date with the latest happenings at California Giant Berry Farms, and keep coming back for new content. Each time we learn more about their preferences and make sure we are on point to provide information they specifically want, which keeps them engaged and feeling a personal connection to our company,” says Cindy Jewell, VP of Marketing.
This new format of permission-based marketing is a tool that California Giant will ultimately convert all of its online tools to in 2015 to better focus on serving the consumer that is buying its berries.
The photography on the blog is meant to grab the consumer right away, and the content is meant to keep them there with things like promotions and prize-winning opportunities, freebies and giveaways, recipes and cooking ideas and nutritional information and health news.
The company also provides opportunities for consumers to learn about philanthropic opportunities, events the company and staff participates and what is happening on the farm. Readers will also have the opportunity to check out posts and recipes by guest authors and the company’s favorite food bloggers.
I can’t wait to see the great recipes and content that will be featured in the Buzz Blog!