SACRAMENTO, CA - Longtime industry leader and one of the charging forces for the Leafy Green Products Handler Marketing Agreement (LGMA), Scott Horsfall, has announced that he is retiring after serving 13 years as the organization’s first Chief Executive Officer. The transition will be effective in March of 2021.

This announcement is the closing of a significant chapter for both LGMA and Horsfall, who took the reins one month after LGMA formed in 2007. Prior to that, he was CEO of the Buy California Marketing Agreement, the organization that created and aired the successful “California Grown” advertising and promotion campaign from 2002 through 2006.

“Words can’t describe the amount of appreciation that I and the leafy greens farming community have for Scott Horsfall’s dedication and commitment over the years. Although we are going to miss Scott greatly, we also look forward to the next chapter in this organization’s leadership through our upcoming CEO search,” stated Dan Sutton, current Chairman of the LGMA Advisory Board.

Horsfall will retire from a career dedicated to working with California farmers for nearly 40 years, according to a press release. Focused on leading agricultural commodity boards, he has been President of the California Kiwifruit Commission (CKC) and Vice President of International Marketing for the California Table Grape Commission.

LGMA noted in the release that the search for a new CEO is starting now, with hopes to make a decision in October or November of 2020. The new CEO will start learning about the organization prior to taking up the torch as Horsfall retires in March of next year.

The LGMA will work with Executive Search firm Kincannon & Reed to fill the position.

Congratulations to Scott Horsfall on a long and successful career serving our industry!

LGMA