CMI Orchards’ CatStats® Report Shows Ambrosia Significant Growth; Danelle Huber and Rochelle Bohm Discuss
WENATCHEE, WA - Phenomenal growth has been observed for a particular apple variety, and CMI Orchards is indicating that success with its freshest CatStats® report. Released on January 31, 2023, the report demonstrates Ambrosia Gold® remarkable performance as it continues to hold its coveted spot within the top three branded apples nationally.
“Ambrosia sales performance soared to a stunning 298.8 percent over last year—the highest percent change of any apple in the top 10,” Danelle Huber, Senior Marketing Manager, said, referring to Nielsen 13-week scan data ending on 12/31/22. “Consumers show us time over time that cost is not an issue for them when it comes to Ambrosia Gold, even when faced with extenuating economic factors, like inflation. Retailers that keep this apple on their shelves hold, and even increase, category sales without needing to compromise on pricing.”
With high promotable volume of Ambrosia Gold in both conventional and organic options available year-round, CMI shared strategies on how retailers can capitalize on the success of the apple and cash in on the sales uptick.
“Ambrosia Gold ranks ninth for all conventional and branded apples in the U.S., in both sales and volume. CMI’s promotable volume and year-round availability of this in-demand apple make it a necessity for retail shelves,” Rochelle Bohm, Vice President of Marketing, stated. “Best-in-class retailers recognize Ambrosia as a must-have and make room on the shelf for this top-performing apple by reducing repetitive core variety SKU’s and placing Ambrosia Gold. As more branded apples enter the market, shelf space will continue to get tougher and tougher to secure, but Ambrosia Gold’s gorgeous bi-coloring serves as both an eye-catcher and a color break in displays. Retailers can reap the rewards of strong sales with the high-velocity sales performance of Ambrosia.”
Bohm continued noting that the variety’s consistent excellence and performance sets Ambrosia Gold as a standard for Ambrosia apples across the board.
“The McDougalls perfected the craft of growing premium treefruit in Washington State,” said Bohm. “Their perseverance and drive helped establish the gold standard for phenomenal Ambrosia apples. Ambrosia Gold represents the cream of the Ambrosia crop.”
To read the fact sheet, click here.
Stay tuned as ANUK continues to report on the latest developments.