Colorado Potato Administrative Committee Promotes Spring Campaign
Colorado-
By ANUK Staff
2.26.13
The Colorado Potato Administrative Committee has launched the “Spring Ahead” season for March through May, while continuing to promote more than 100 varieties of spuds with its “Five Distinct Potato Seasons.”
The US Potato Board developed this seasonal approach to target a composite female character called “Linda,” with its inception in fall 2012 with “Back on Track” to mark the onset of the school year. The winter holidays featured “Plus Up Potatoes,” with the focus on traditional meals and festive entertaining. “Nurture Me” in January and February put emphasis on late winter activities and a recommitment to healthy lifestyles.
The “Spring Ahead” campaign draws on warm weather, outdoor fun, and the convenience of potatoes in on-the-go meal planning. It will be followed by summer’s “Lighten Up” promotion, pushing fun meals and an “out of the box” approach to cooking.
Assistant Director Linda Weyers, in reference to CPAC’s website and social media involvement said, “We explain how the different colors of potatoes provide different nutrients. The purples and deeper-colored varieties are very high in antioxidants, and the russets and yellows are good sources of potassium and vitamin C. All potatoes are heart-healthy, and there’s information now that show they also help lower blood pressure. And each of our potato varieties is perfect for warm weather preparation – they’re great in soups and salads and are wonderful grilled.”
Colorado Potato Administrative Committee
