Cub Foods Joins Honeybear Brands® Pollinator Program; Mike Stigers and Kristi Harris Share
STILLWATER, MN - We must not forget that more is always merrier, especially as we head into the holiday season. This idea has certainly been put to use with Cub Foods’ most recent announcement, as the Midwest retailer is joining Honeybear Brands® under its pollinator program by sponsoring five acres and helping to raise funds. A portion of fall in-store proceeds will be used to develop additional pollinator habitats, which are planted alongside apple orchards on behalf of the retailer and supported by subsequent consumer-facing social programming.
“Cub jumped at the chance to partner with Honeybear to help solve a serious issue in our agriculture community. Honeybear is a great company and we love working with our partners especially when it comes to creative solutions that support our environment and sustainability,” says Mike Stigers, Chief Executive Officer, Cub Foods.
The unique alignment between Honeybear Brands and Cub is showcased to shoppers with displays that raise awareness about the importance of honey bee pollination and help consumers connect the dots between this concept and the apple category.
According to a press release, pollinators are responsible for one in three bites of food we eat, and their populations are under significant pressure. The work a healthy hive of honey bees does to produce one pound of honey reportedly results in the pollination of 1,000 apples.
“We are pleased to partner with Midwest retailer Cub, the number one grocery chain in Minnesota. The grocer has already pledged to sponsor the development of local acres of pollinator habitat and to showcase the displays during the month of September. Along with the National Honey Board, we will collectively increase awareness of honey bees, which are so critical to the development of our apples. In the business of life, we can sometimes forget how fragile the food system can be, so these displays are a great way to remind shoppers about the importance of honey bees and maybe even inspire them to plant their own pollinator gardens,” says Kristi Harris, Brand Manager, Honeybear Brands.
We at ANUK are singing high praises for these environmental champions.