Del Rey Avocado Reflects on Peru Investment
FALLBROOK, CA - For over a decade now, Del Rey Avocado has been going strong with its farming partnership with Peruvian avocados. This investment in land and trees, combined with additional contracted growers, is helping the company keep up with the ever-increasing demand.
“Our investment in Peru is just the beginning of what continues to be a deep-rooted commitment to produce the highest quality fruit for the fastest growing segment in the fresh produce category,” said Bob Lucy, President.
According to the company’s press release, since its founding in 1969, the family-owned company has been committed to producing high-quality avocados in an environmentally sustainable manner. When the company recognized an emerging trend toward an increasing appetite for avocados here in the U.S., it decided with due diligence and nurturing relationships to expand its operations in Peru.
“We are excited to be growing avocados in Peru and importing high-quality Peruvian Hass avocados to the U.S. during late spring and summer months,” said Donny Lucy, Vice President. “This coincides perfectly with high demand periods here in the U.S. and provides our customers excellent opportunities to promote what we believe is the perfect fruit.”
Since Peru is located in the Southern Hemisphere, avocados from Peru are typically available June through September in the U.S. This is perfect timing because consumption of avocados increases in the summer months and the availability of quality Hass Avocados from Peru allows the company to keep up with demand from customers. Fresh avocados from Peru have a creamy texture and a slightly nutty flavor.
Del Rey Avocado has made great investments in planting new trees in diverse growing regions. With consumption of avocados in the U.S. reaching between 60 million and 65 million pounds a week, expanding in Peru makes good sense. The Peruvian season typically begins out of the northern growing regions (Olomos) May and runs through June and the central regions (Trujillo Chiclayo) mid-May through September. The timing of Peru fits perfectly with the California and Mexico season as these regions volume is winding down. Just like fruit from California and Mexico, avocados from Peru come in a range of sizes for every serving or preparation application. Count sizes range from 28 to 84 count per carton.
As stated in the press release, Peruvian Avocado production and importation are conducted under the guidelines of the Federal Hass Avocado program and has direct oversight of the United States Department of Agriculture. Another benefit of the company making an investment in Peru is all the packing houses are brand new and utilize the latest in technology and safety. The facilities in Peru are both Primus and Global GAP certified.
Del Rey’s Peruvian avocados will make their way to the U.S. once harvested, landing in ports in Philadelphia, Miami, or Los Angeles. The fruit that lands on the eastern seaboard will be distributed through the company’s newly expanded, state-of-the-art distribution facility in Vineland, New Jersey, and western arrivals will be distributed out of its new, modern distribution facility in Vista or its headquarters operation in Fallbrook, California.
Del Rey Avocado expects the demand for its fruit to continue to increase. The company is well positioned with strong growers and an international procurement team to keep up with the demand from retailers, foodservice operators, exporters, and ultimately consumers who enjoy Del Rey Avocados.
For more news on Del Rey Avocado and Peruvian avocados, keep reading AndNowUKnow.