Duda Farm Fresh Foods Launching into its New Zealand Meyer Lemon Season
Duda Farm Fresh Foods has launched into its New Zealand Meyer Lemon season with promotable volumes through September. This is the second year that Duda has supported its Meyer Lemon program in New Zealand’s citrus growing region. As demand continues to rise for the category, the company is continuing to build on a near seamless, year-round program.
“Last season was a test run for Duda. With a grower partner as dedicated to the same level of quality and consistency as our company, we knew this was perfect fit,” Paul Huckabay, Western Citrus Sales Manager, tells AndNowUKnow.
Packaging for the company’s Meyer Lemons will remain consistent through the New Zealand and California seasons. Duda will again be offering the popular 1 lb. grab-and-go, high graphic pouch bags, as well as its 33 lbs. pack with PLU stickered fruit and 19 lbs. bulk carton. Also available are 2 and 4 lb. clamshells.
“What began as a seasonal item, has matured into a year-round favorite for citrus lovers. We are constantly evolving our program to meet the needs of our customers and consumers,” Huckabay notes.
With a more steady supply and demand of Meyer Lemons, Huckabay tells us that retailers should look to start promoting early. “Looking ahead towards the holiday season, New Zealand will wind down at the end of September and California will gear up shortly afterwards around the middle of October. Retailers should start looking at their ad programs now as Thanksgiving will be upon us in no time.”