Dulcinea Expands “Fruit of Legendary Perfection” Brand With Kiss Melons
LOS ANGELES, CA - The ever-popular Kiss Melons have made consumers go wild, and now Dulcinea Farms has procured an exclusive agreement to market and distribute the melon brand.
“We are excited to add Kiss Melons to our existing melon portfolio,” said Josh Leichter, General Manager of Dulcinea Farms. “The Sugar Kiss® and Summer Kiss® Melons complement our PureHeart®, SugarDaddy®, SunnyGold®, and Tuscan-Style® Melons perfectly, and the fact that Kiss Melons are already offered by many of our current retail partners should make it seamless for customers.”
Dulcinea Farms’ Kiss Melon program will begin in June 2020 and will last throughout the U.S. domestic season. Dulcinea’s California grower is Dresick Farms, which is located in Central Valley. The grower was selected to ensure superior eating quality and the highest packing standards during the summer months. The melons will ship out of Yuma, Arizona, and Central California through late November.
According to a press releases, Kiss Melons will continue to be predominantly grown and harvested in Arizona by Diana and Milas Russell, Jr., who founded the specialty melon brand back in 2006.
“We are delighted to have a partner with the same drive for quality that has been at the heart of our Kiss Melon program for the past decade,” said Milas Russell, Jr. of Kiss Melons. “The move to have Dulcinea market and distribute Kiss Melons allows us to continue to seek and produce new varieties and unique flavors, which have been a hallmark of our melon program."
An exciting new partnership, indeed! Keep reading AndNowUKnow as we report the latest in fresh.