Envy™ Apples Partners With Ellen K and Social Retailers to Raise Money for Children's Hospital Los Angeles
LOS ANGELES, CA - The category-building Envy™ apple gave local retailers and shoppers a unique opportunity to share the festive cheer. Together with radio personality Ellen K, Envy partnered with Gelson’s Markets, Albertsons/Vons/Pavilions, and Bristol Farms to raise money this holiday season for Children’s Hospital Los Angeles (CHLA).
“Our retail partners are best in class, not only for the top-quality products and service they deliver their customers, but for their charitable support, especially during an incredibly challenging year,” said Ambar Rodriguez, Senior Business Development Manager for Envy's marketer Oppy. “Their willingness to partner with Envy to raise money for their community demonstrates the outstanding generosity of the companies and people within the produce industry, especially in SoCal. And we simply can’t say enough about Ellen K’s kindness and generosity to CHLA. Her broadcast on Giving Tuesday warmed hearts and gave hope to listeners across Los Angeles and the U.S.”
In conjunction with CHLA’s user-focused donation links and text messaging, Envy matched a portion of the retailers’ Envy sales during the promotional period and presented its combined contribution to CHLA on behalf of the participating retailers. Another Giving Tuesday sponsor, Blueair, matched Envy’s donation, bringing the total to $20,000.
According to the press release, the effort included customized in-store signage, social media, special Ellen K video endorsements, and promotions which took place throughout the month of November, leading up to Ellen K’s live annual broadcast on “Giving Tuesday” on December 1 on her top-rated KOST 103.5 “The Ellen K Morning Show.”
Ellen K’s KOST 103.5 Giving Tuesday/CHLA broadcast drew donations from corporate sponsors and individual donors alike, including such donor celebrities as Dolly Parton, Gwen Stefani, Michael Bublé, and Melanie Griffith.
Live from her Giving Tuesday broadcast, Ellen K recalled how she first became connected with Ambar and Envy as she presented the donation on behalf of Envy and its retail partners.
“It all started with your boyfriend hearing us talk about an apple (Envy), and now we’re partners. This is amazing,” Ellen K commented. “Envy apples and Ambar, thank you so much. Bite and believe.”
Retail partners and Envy will be featured throughout December on the “Ellen K Weekend Show,” Ellen K’s nationally syndicated program that broadcasts Saturday mornings from Los Angeles on KOST 103.5. Ellen K and Envy have a longstanding partnership, as Ellen K’s first-class, genuine approach—and incredible reach and following—is aligned with the Envy approach: the ultimate apple for everyone, every day.
As of November 21, Los Angeles Envy sales had jumped over 40 percent YOY, stated the press release. Envy volume jumped even higher, at over 46 percent YOY. This November charitable initiative undoubtedly contributed to increased momentum, as more than 20 percent of the Los Angeles market promoted Envy and the CHLA/Ellen K partnership.
Congratulations all around for an amazing event for a great cause. For more fresh updates from the industry, keep checking back to ANUK.