Exclusive: Bolthouse Farms' CEO Jeff Dunn Details Future Plans
BAKERSFIELD, CA - The news of Bolthouse Farms’ break from Campbell Soup Company rocked the produce newswire earlier this year. In the interim, the company has been working at breakneck speed to outline expansion plans, product launches, and more. I had the pleasure to speak with Jeff Dunn, CEO, to find out more.
“These past 120 days or so have been about carving ourselves out as an independent company again,” Jeff began. “It’s been about getting back to being a produce company. Essentially, Campbell’s applied a shelf-stable playbook to a fresh agricultural business.”
As Bolthouse blazes down this road, it’s moving ahead with its best agricultural practices and organics programs that push forward its reboot in the produce sector.
“We’re getting back to being intimate with our customers and deepening the relationships with our carrot growers. We’re looking for opportunities to innovate the category and innovate the carrot space,” Jeff detailed for me, before explaining that the company is bringing three, brand-new platforms to this year’s PMA Fresh Summit.
“We have three new beverage platforms: a protein Keto line, a shot line, and a CBD line,” Jeff remarked. “We’ve set a critical milestone for ourselves to re-establish Bolthouse’s growth trajectory and growth strategy.”
Bolthouse prides itself on its mission—of plants powering people—all while turning that vision into products consumers are dying to get their hands on.
“We’re setting the vision about creating a plant-powered food economy and focusing on how we can be a leader in that space,” he noted.
While Bolthouse continues to shake up the sector and bring innovation to its products and mission, I know that the company is in good hands with Jeff at the wheel.
To hear more about the company’s products, expansion plans, and more, be sure to visit the Bolthouse booth #3265 at PMA Fresh Summit.