Family Tree Farms Hires Kiah Ruvalcaba as New Marketing Manager
REEDLEY, CA - Family Tree Farms has hired Kiah Ruvalcaba as their new Marketing Manager. With 10 years of experience in marketing, communication, and sales—and a specialty in agricultural marketing—Ruvalcaba is the first hire in a strategic expansion of the company’s marketing department. As its international footprint continues to grow, Family Tree Farms is making this move to fit the needs of growers and consumers.
"I am thrilled to join the Family Tree Farms family," Ruvalcaba said in a recent press release. "I look forward to sharing our story with consumers around the world."
Ruvalcaba most recently worked as an account manager at JP Marketing, a Fresno-based advertising agency where she led the agriculture initiative, Farm to Shelf. She recently graduated from Leadership Fresno, a professional leadership program of the Fresno Chamber of Commerce. She has also been a member of the California Women for Agriculture and served as the Central Valley Chapter's Vice President in 2016. Ruvalcaba earned her degree in Business Administration from California State University, Fresno.
"Great people, in the field, packinghouse and office are vital to delivering high-quality and great-tasting fruit,” Don Goforth, Director of Marketing, added. “As Family Tree Farms continues to grow its blueberry production and diversify its tree fruit varieties, the individuals who are part of our team will be critical to realizing new milestones as a company. Kiah brings to the company new abilities to connect the consumer to our companies uniquely wonderful products through our retail partners."
Family Tree Farms has spent the last decade developing the most flavorful varieties of stone fruit and blueberries. As new varieties are integrated into the company's line-up, there is a growing need to tell the story about the unique characteristics of each variety, as well as the people involved in bringing the fruit to market.
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