FiveStar Gourmet Foods Partners With Kroger to Expand Distribution of Simply Fresh Salads®; Tal Shoshan Shares
ONTARIO, CA - What do you get when you bring together healthy, delicious flavors and convenience? FiveStar Gourmet Foods’ Simply Fresh Salads®, which will now be rolling out in Kroger stores across several key markets.
“We know what it takes to lead in this space,” said Tal Shoshan, Chief Executive Officer, FiveStar Gourmet Foods, “With over two decades of expertise in bringing new, unique innovation to the fresh prepared meal and salad categories, we have curated our offerings to exceed expectations in both taste and quality for retailers like Kroger—and ultimately for the consumer too.”
As of August 22, FiveStar’s Simply Fresh Salads became available at Kroger locations, including Ralphs stores on the West Coast, a release stated. The launch features six premium Simply Fresh Salad varieties:
- Santa Fe Style Salad with Chicken
- Deluxe Caesar Salad with Chicken
- Gourmet Caprese Salad with Fresh Mozzarella
- Ultimate BLT Salad with Chicken
- Antipasto Salad with Salami
- Blueberry Walnut Salad with Grilled Chicken
This partnership comes as Kroger recently reported strong second quarter earnings driven by its Leading with Fresh strategy. Adding Simply Fresh Salads to its shelves demonstrates the retailer’s ongoing commitment to growth in the convenience salad kit sector and fresh produce as a whole.
“FiveStar continues to meet the increased demands of consumers looking for healthy, premium, pre-packaged, single-serve salads by offering Simply Fresh Salads in highly regarded retailers like Kroger,” added Shoshan. “With retailers placing a significant focus on fresh foods and even expanding space to accommodate, we are ready to deliver our top-selling salads to enhance store differentiation strategies.”
As FiveStar Gourmet Foods and Kroger strategize to expand their reach, AndNowUKnow will share the latest news.
