Fresh Express® Launches #FreshSaladCreations Challenge for National Salad Month
ORLANDO, FL - New opportunities to drive foot traffic to the produce aisle are always welcome, and Fresh Express® continues to support its retail partners with unique strategies. The value-added salad purveyor is bringing its latest launch in celebration of National Salad Month, announcing an online and social media contest to provide salad inspiration and encourage consumers to head to the salad set throughout the month of May.
“With our broad variety of salad greens and kits and a robust recipe library, we're making it possible to enjoy a salad a day without growing bored,” said Robin Bell, Marketing Manager. “By sharing tips, information, and recipe inspiration and challenging consumers to submit their creations, we hope to spotlight how easy it is to incorporate fresh ingredients into daily routines, while still keeping mealtime exciting.”
A recent survey found that 48 percent of American consumers buy salad kits because they’re an inexpensive way to add a salad to their meal, and 36 percent have eaten more salads since the pandemic began, the press release noted.
Fresh Express offers more than 150 varieties of fresh and healthy salads, from leafy salad greens like baby kale and sweet butter to premium, chef-crafted salad kits like the Twisted Caesar Asian Caesar Chopped Salad Kit. As stated in a press release, the supplier also touts more than 250 online recipes, making it easy for consumers to build their own culinary creation.
Every day throughout the month of May, Fresh Express is posting a new salad idea or tip on social media to encourage consumers to submit a photo of their salad creation with the hashtag #FreshSaladCreations. Weekly nutrition information and tips will also be shared on the Fresh Express website, along with a free downloadable recipe book filled with new Fresh Express recipes, tips, and more.
The company will select four winners daily to receive a month’s worth of salad, via photo submissions on Instagram, Facebook, Twitter, and the Fresh Express website. Additionally, 30 Fresh Express email subscribers will also win a month’s worth of salad.
Retailers, be sure to have those salad sets stocked and ready to rock!