Freska Produce International Raises the Bar on Retail Mango Programs; Gary Clevenger Comments
OXNARD, CA - As a market leader in the mango category, Freska Produce International wields a portfolio brimming with retail opportunities, merchandising prowess, and an expertise coveted by many occupying the space. With August underway and the demand for mangos continuing its upward trajectory, retail partners can expect big mangos (quite literally) on the horizon with sizing up on the Keitt variety from Mexico.
“Keitts are a very large fruit—a variety the consumer loves—and the flavor profile is excellent with a creamy texture and dynamic taste profile,” Managing Member Gary Clevenger states. “With the close of the Mexican Mango season nearly upon us, we will be transitioning to Southern Sinaloa with Keitts before shifting to our last region in Los Mochis, Mexico, with Keitts along with Kents as well.”
For Freska, sizing will be in the 4s, 5s, 6s, and 7s; smaller fruit will be very hard to find in this region due to the varieties harvested by the company.
After Freska wraps up its season in Los Mochis, the operation will be moving into offshore mangos from South America. Tommys, Kents, and Ataulfo “Honey” mangos will be coming down the pipeline and will create a seamless transition for customers' mango destinations.
“We provide year-round procurement, consistent supplies, food safety excellence, as well as Fair Trade and specialty packaging for any retailer,” Gary details. “Freska Produce protects our customers from the market’s ups and downs with a consistent supply and good market intelligence that hedges against the unknown.”
And, in an industry where the unknown is a mark of our trade, having a little (or a lot) of help in this area can make for a winning retail category.