Frieda's Encourages Retailers to Think Purple
Frieda’s is encouraging produce merchandisers to take advantage of Pantone’s color of the year announcement as 2014 rapidly approaches. Pantone, the global authority on color, has selected “Radiant Orchid” as the color of the year. The specialty produce provider is now ready to assist retailers with purple produce and merchandising ideas to rally shoppers into buying healthy purple produce.
“Purple pigments in fruits and vegetables pack antioxidants and are visually exciting. No wonder it’s the color of health and joy!” said Karen Caplan, president and CEO. “It is fascinating that Pantone picked Radiant Orchid for 2014. More than ever, shoppers will be looking to add more purple to their wardrobes and onto their plates! Frieda’s is here to help retailers answer that demand.”
Pantone has selected Radiant Orchid, an “enchanting harmony of fuchsia, purple, and pink undertones,” because it inspires confidence and emanates great joy, love, and health, according to a press release.
Frieda’s suggests purple destination displays include the following items: Stokes Purple® Sweet Potato, Purple Kale, Purple Kohlrabi, Baby Purple Potato, Purple Cauliflower, Chinese Eggplants, Passion Fruit, and Mangosteen.
