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Frieda's Specialty Produce Makes Trend Predictions for 2021

Frieda's Specialty Produce Makes Trend Predictions for 2021



LOS ALAMITOS, CA - We are but weeks away from 2021, and Frieda’s Specialty Produce already has its sights set on sales in the new year. The company’s tastemakers have once again displayed their fresh produce prowess by laying out what they expect to drive consumers going forward. These are predictions you simply won’t want to miss as you look to drive shopper dollars at retail.

Cindy Sherman, Director of Marketing, Insights, and Innovation, Frieda's Specialty Produce“The pandemic has shifted the focus from macro trends such as travel, celebrity chefs, and molecular gastronomy, to the realities of everyday living. Quarantining, social distancing, and continued sheltering-in-place means that 2021 will be primarily influenced by what’s directly around us, with an emphasis on health, wellness, and that feel-good factor we so desperately need,” says Cindy Sherman, Director of Marketing, Insights, and Innovation.

Here’s a brief rundown of what Frieda’s says you can expect in 2021:

  • Rule Reversal: From breakfast for dinner to elegant midday snacks, fresh produce will shine as consumers revert to the eating experiences which bring them comfort during this difficult time
  • Hold the Bread and the Meat: 2021 will take plant-based to a whole new level as shoppers settle into better-for-you habits and get more experimental in the kitchen
  • Polychromatic Plates: Do you eat with your eyes first? So do your consumers, and next year they will be scouring the produce aisle for new ways to turn their plates into masterpieces
  • Bubbles Up: Effervescence abounds as consumers infuse everything from kombucha to sparkling water with their favorite fruit and veg flavors
  • Down Home Comfort: Feel-good food no longer means sacrificing nutrition. Retailers should deck the halls with diverse produce applications to inspire new versions of comforting classics

Frieda’s Specialty Produce has rolled out its predictors of 2021 fresh produce trends (Click to enlarge image)

Get moving, buyers! These predictions are incredibly telling of where your shopper dollars will land next year, and there’s no such thing as being over-prepared. Click to enlarge the image above and see what produce varieties Frieda's suggests you keep an eye on.

As 2020 winds down, stick with us at AndNowUKnow to keep pace with the industry.

Frieda's Specialty Produce



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