Frieda's Specialty Produce Marks Return of Lychees and Rambutans
LOS ALAMITOS, CA – Warmer weather means new opportunities for seasonal exotic fruits. As lychees and rambutan return to store shelves, Frieda’s Specialty Produce is looking to boost sales by offering each selection in bulk and versatile clamshells.
“Despite their weird looks, both lychees and rambutan are quite delicate. Our clamshells help protect the fruits, extending the shelf-life, and making them really easy to merchandise,” said Karen Caplan, President and CEO. “Shoppers often confuse the lychee and the rambutan—they’re both red tropical fruits of roughly the same size and similar texture. Our clamshells with bright, colorful labels reduce the confusion.
Lychees are available now, and rambutans in late May. According to a press release, Frieda’s is offering the dynamic duo in either bulk or protective clamshells in order to help merchandising, reduce shrink, and attract shoppers.
Frieda’s stated that the lychee is known for its rough and bumpy skin, fragrance, and strong, sweet-tart flavor. The similarly styled rambutan has thicker skin that is covered in soft and hair-like spikes, and offers a more subtle sweetness. Both fruits have juicy, grape-like flesh with one large inedible seed, but house unique flavors from each other.
Frieda’s is offering consumers “Luscious Lychees” from Mexico now in 10 lb bulk and 12/12 oz clamshells. Retailers can get their hands on “Rockin’ Rambutans” from Guatemala in late May in 5 lb bulk and 14/12 oz clamshells. The company will also have rambutan from Vietnam and Mexico.
What luscious directions can Frieda’s help take your produce department this season? AndNowUKnow will keep you apprised.