FullTilt Marketing Announces Leadership Transitions; Melinda Goodman Comments
MINOT, ND - Some experienced marketing gurus have been named to their latest roles by FullTilt Marketing. The industry partner has announced that Olga Sacal was named as the new Marketing and Events Specialist, while Jen Velasquez has been promoted to Vice President of Marketing.
Sacal brings a wealth of experience in coordinating and facilitating large-scale events. Her previous experience includes time spent at Freeman Coliseum and Henry B. Gonzalez Convention Center. She is set to play a pivotal role in expanding FullTilt’s dedicated event marketing efforts, with leadership in planning events, including the upcoming collaboration with the Viva Fresh Expo, hosted by the Texas International Produce Association.
According to a press release, Sacal has a passion for creating intimate gatherings and grand celebrations to craft unforgettable experiences. In her free time, she is a seasoned foodie and a curious traveler.
Melinda Goodman, President and Owner, commented on the new hire.
"FullTilt's ongoing growth is a testament to the dedication of our clients, who enthusiastically share their agricultural narratives,” Goodman stated. “Olga's visionary approach and steadfast commitment to bringing her clients' visions to life align perfectly with our core values. Jen's elevation from Director of Marketing is a recognition of her outstanding leadership in project and client management, media relations, and industry development. We consider ourselves privileged to have her on our team.”
We are also excited to congratulate our good friend Jen Velasquez on her recent promotion.
With nearly 20 years of experience in the fresh produce, food, wine, and retail grocery business, Velasquez has been instrumental in FullTilt's success. In addition to her many client wins, since her arrival in January 2020 she has also achieved several milestones including graduating from the International Fresh Produce Association Leadership Program, Class 26 and being chosen as a member of the 2022 40 Under 40 Rising Stars of Produce.
Prior to her promotion, Velasquez served as the Director of Marketing and focused on overseeing day-to-day client management. In this new role, she will oversee marketing strategy and lead internal teams while providing team training and leadership and continue managing client relationships.
Congratulations to Olga Sacal and Jen Velasquez!