General Produce Joins Inaugural Farm Tank
SACRAMENTO, CA – Further looking to offer industry members opportunities to learn about the unique perspective of California food and agriculture, General Produce is gearing up for its involvement in the inaugural event of Farm Tank 2016.
“We will be participating in the food summit in a couple of exciting ways”, said Linda Luka, Director of Marketing and Communications for General Produce. “Over the course of two and a half days (September 21st-23rd), the individual conference tracks will provide an exhilarating experience that will advance the conversation around access to healthy food. What transpires could potentially improve our local food system.”
Held in Sacramento, CA, this event will help industry members find their voices in food policy matters and system challenges, in conjunction with Farm-to-Fork and Food Tank. According to a press release, attendees will benefit from participation in the following customized programs, among others:
- Ag & Environmental Conservation
- Youth Engagement
- Urban Farms, Farmer for a Day
- Hubs and Innovation
Kicking off the first day of the event will be a paneled discussion on infrastructure, including the participation of General Produce CEO Tom Chan.
“As a food hub, we’re a bridge between food producers and the end consumer,” says Chan. “Our paramount role as a produce distributor is to provide access to safe, healthy, local and regional foods to communities near and far.”
From there, the event will move into the second day of activities which hold a much more behind-the-scenes interests, including off-site excursions.
“General Produce will host a facility tour and partner event for the hubs and innovation track,” continued Luka. “What better way to showcase agriculture in action than to include some of our incredible local growers and community partners? We will set up a farmers’ market style event so attendees can hear directly from those responsible for providing the wonderful California grown products to consumers. Our partners will be available to discuss food access, sustainable practices, food safety, technology, food recovery, and much more. These are the relationships that build and promote healthy eating for all. We are honored to facilitate this event and join forces with Sacramento Food Bank & Family Services and other committed healthy food advocates.”
Looking to attend the event yourself, and be at the forefront of California agriculture? Find out more information on registration for the inaugural event here.
