Giorgio® Foods Set to Showcase BLENDABELLA™ Portabella Mushroom Blends at Expo East
READING, PA - Giorgio® Foods will be showcasing its latest BLENDABELLA™ Portabella mushroom blends at Natural Product Expo East 2018 in September. The product line will be supported by a strong social media presence by implementing a BLENDABELLA Summer Blogger Recipe Challenge, as well as generating content on BLENDABELLA’s Facebook, Twitter, Instagram, and Pinterest to support the brand at retail.
“Our social media goal is to engage, educate, and encourage an open dialogue of ideas and uses of BLENDABELLA Portabella mushroom blends with consumers,” stated Brian Loiseau, SVP of Sales, Marketing and R&D. “We have seen significant retailer interest for this product, and we want to make sure that we are supporting our retail partners as strongly as possible with shopper awareness and trial.”
The blends are made with diced portabella mushrooms, veggies, and herbs that provide consumers with an assortment of recipe options. The line comes in three flavors:
- Zesty Mexican
- Coconut Thai
- Rustic Tuscan
According to a press release, BLENDABELLA is low in calories, fat, and carbohydrates, and rich in flavor and versatility. All three flavors are vegetarian friendly, naturally gluten free, and available in 12 oz jars.
The BLENDABELLA Summer Blogger Recipe Challenge lets food bloggers use, share, and experience their BLENDABELLA Portabella mushroom blends in a personal way in the comfort of their own kitchens. The company noted that the blogger challenge will further increase BLENDABELLA’s social media presence. In fact, the challenge is intended to provide enormous amounts of user-generated content to be shared across BLENDABELLA’s social media pages and its website where there are already over 100 recipes listed.
50 food bloggers from across the United States are participating in the recipe challenge and will compete in the following three categories:
- Side Dishes
The BLENDABELLA Summer Blogger Recipe Challenge began on July 1st and will end on September 30th. Winners will be announced in the middle of October.
Social media content for BLENDABELLA’s social media platforms will include BLENDABELLA recipe videos designed to educate consumers on how to use the mushroom blends in a fun and visual way. Product giveaways will also be initiated along with Facebook geo-targeting focusing on consumers who live in and around retail locations where BLENDABELLA is sold.
At Natural Products East Expo, BLENDABELLA will be located at booth #9022.
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