G&R Farms Launches New Website
GLENNVILLE, GA - Following a rebrand, new logo, and dedication to a strategic update, G&R Farms can say that months of hard work have paid off as it has unveiled its new website. Designed with not only consumers in mind, but buy-side partners as well, the new site offers a user-friendly, interactive experience that will have shoppers clamoring to get their hands on the company’s storied Vidalia® onions.
“We’re very pleased with the new website because it better reflects our values as a third-generation family farm,” said Walt Dasher, Vice President. “This includes our dedication to sustainability and how we perfect the consistent, premium quality of our sweet onions year-round. The site also features our new seasonal promotions, especially our newly expanded Growing America’s Farmers campaign."
The new website is one of several new initiatives launched by the grower throughout the past few months, as the company has aimed to take its brand image in a strategic new direction, according to a press release.
G&R’s website houses new features such as a free recipe booklet Taste the Memories, which offers tried-and-true recipes created by the family throughout the years. The site also houses a new blog that features Research and Development Manager Cliff Riner giving monthly field tours to showcase the entire Vidalia growing process.
“Cliff is a natural when it comes to being a really good educator, and his passion for growing sweet onions is evident in these videos,” stated Dasher. “He served as the coordinator of the Vidalia Onion and Vegetable Research Center and prior to that, spent over a decade with the University of Georgia’s Cooperative Extension Service so he has lots of experience and is well-versed on the sweet onion production process.”
All of the content can be found at GRFarmsOnions.com and will be updated regularly to let consumers know about seasonal promotional campaigns, as well as to post monthly field tours and new recipes to enjoy.
What other updates are in store for G&R Farms? AndNowUKnow will continue to bring you the answers.