GrubMarket Aligns With California Certified Organic Farmers to Support Farmers in Obtaining Organic Certification; Mike Xu Details
SAN FRANCISCO, CA - Organics seem to be the focus of GrubMarket’s latest strategic play. The wholesaler has announced a new partnership with California Certified Organic Farmers (CCOF) as part of its Sustainable California initiative. The partnership aims to support socially disadvantaged farmers in California by sponsoring cohorts to obtain organic certification.
"We recognize the numerous challenges that socially disadvantaged farmers face when trying to access critical resources. Right now, organic agriculture represents less than 5 percent of cropland in California and even less nationally. This needs to change. GrubMarket is committed to building a sustainable and equitable food ecosystem, so we are excited to work with CCOF to support the organic transition process for the many underserved farmers who need our help," said Mike Xu, Chief Executive Officer. "Organic is truly the future of food and farming in California, so we will do everything we can to encourage marginalized farmers to adopt organic farming practices, which will also provide greater access to healthier and fresher food for all."
Through this partnership, GrubMarket aims to level the playing field for farmers who may not have the economic means to pursue organic certification. GrubMarket's support for organic transition will also help farmers increase their revenue, improve product quality, and improve environmental stewardship.
A press release explained that CCOF will work closely with GrubMarket to identify eligible socially disadvantaged farmers, provide mentorship and technical guidance throughout the organic certification process, ensure compliance with organic standards, and provide financial support as the farmers transition their land to organic production.
GrubMarket has plans to continue to reinforce its commitment to ensuring a more sustainable future for California's agricultural ecosystem. Its efforts to sponsor organic certification for socially disadvantaged farmers represent a significant step toward creating long-lasting positive change within the agricultural community.
We applaud GrubMarket on its latest efforts!
