Harold Paivarinta Highlights Red Sun Farms' Upcoming SEPC Southern Innovations Program
KINGSVILLE, ONTARIO - Canada’s greenhouse capital is bringing its flavor and innovation to Tennessee’s Music City this week with SEPC’s Southern Innovations Organics and Foodservice Expo rarin’ to go. Red Sun Farms is one of those companies helping to lead the charge and with a full portfolio of offerings and more.
“Our company is committed to exceeding our customers’ expectations, demonstrating innovation through foodservice and organics partnerships. Our successes are in the roots of our seed-to-plate approach and are strategic in design to deliver the very best flavor and quality 365 days a year,” Harold Paivarinta, Senior Director and Head of Sales for North America, shares with me. “There is an excellent opportunity in the specialties and organics sectors as we see these categories expand year after year. It’s our responsibility, as growers, to listen to the market, create the products our customers are looking for, and help our retail and foodservice partners build excitement.”
The main theme of this expo across organics and foodservice truly is “opportunity,” as Harold echoes, and can be tapped with differentiation through new varieties offering unique flavor, textures, and colors.
“Consumers begin their connection with fruits and vegetables through a sensory journey of color and aroma, and then foodservice partners enhance that experience by introducing the texture, complementing the colors, and creating delicious aromas to inspire new and creative ways to enjoy produce,” Harold adds.
With the highly anticipated show about to open its doors, the team from Red Sun Farms is very excited to showcase some of its favorite specialty varieties for the foodservice industry, along with the company’s most popular organic formats. In recent years, there has been a lot of conversation in the industry around sustainability and as one of the first tomato producers to pack organic grape tomatoes in fiber, Red Sun is excited to share its success over the past five years in this eco-friendly packaging.
“SEPC delivers a new standard in events designed to connect the grower with the retailer on innovation in both foodservice and organics,” Harold expresses. “This event offers excellent networking opportunities, premier education, and information sessions with the twist of a social atmosphere to ignite new and old connections.”
The team at Red Sun Farms looks forward to welcoming attendees at SEPC Southern Innovations booth #302. Enjoy Nashville, my friends, and stay tuned for more coverage on this burgeoning show!