Highline Mushrooms' Devon Kennedy Discusses Winter Mushroom Opportunities
LEAMINGTON, ON - As the temperatures come down here in the Northern Hemisphere, consumers break out their comfort food recipes to warm their hearts during the winter. For Highline Mushrooms, there is no better way to add nutritional value to these dishes than by incorporating mushrooms, giving retailers an additional ingredient to promote in the produce department throughout the holiday season to boost sales.
“We really want to showcase the versatility and options that mushrooms provide. They go with breakfast, lunch, and dinner and can add tremendous umami flavors to many recipes,” explains Devon Kennedy, National Marketing Manager. “Mushrooms add an amazing aroma to the house when cooked, so encourage your consumers to invite their friends and family over during the holidays to try Highline’s new mushroom recipes. We like to say, just eat a mushroom!”
As Devon points out, by adding mushrooms to regular dishes, shoppers can increase the recipe's nutritional value with added vitamin D and B6. Many other nutrients in mushrooms also help maintain a healthy immune system, which is another great selling point to convince consumers to add the category to their baskets this winter.
For those with dietary restrictions or looking for healthy alternative ingredients, mushrooms are low in carbohydrates. Additionally, they can serve as a meat replacement for vegetarians, vegans, and flexitarians.
Topping it off, the mushroom category is full of versatility when it comes to different varieties, flavor profiles, sizing, and packaging, making them accessible for consumers looking to add flair to festive recipes.
“Mushrooms can be cross-merchandised with herbs, cheese, and meat. It is easy for consumers to pick up a till of mushrooms on every shopping trip and add them to their baskets,” Devon relays. “They also come in 8 oz, 16 oz, and 24 oz till sizes, both whole and sliced. Our website has an extensive list of recipes that can inspire new ways to add mushrooms to every meal.”
Highline also appeals to sustainability-conscious retail partners and their shoppers with its clear rPET recyclable tills. The transition to clear packaging ensures that consumers can see the quality of mushrooms they are about to purchase before getting home and unpacking them. That way, they can feel good about products that taste good this holiday season.
Give your shoppers the gift of flavorful mushrooms this winter with help from Highline and its quality portfolio.