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Hollandia Produce and Live Gourmet Living Baby Romaine Nominated for United Fresh Produce Innovation Award

Hollandia Produce and Live Gourmet Living Baby Romaine Nominated for United Fresh Produce Innovation Award



CARPINTERIA, CA – Recognizing one of the company’s newest retail and foodservice products, Hollandia Produce and its Live Gourmet Living Baby Romaine have been nominated for Best New Vegetable Product for United Fresh’s Produce Innovation Award. 

Brian Cook, Vice President of Sales, Hollandia Produce

“As the leader of innovation for the Living Lettuce and Greens category, Hollandia prides itself on introducing items that are different from what you see in stores today,” stated Brian Cook, Vice President of Sales. “Our latest item, Living Baby Romaine Leaves is completely different than the Romaine Hearts and field Romaine you see currently on the shelf.”

Hollandia stated in a press release, that when compared to other varieties, the younger romaine boasts a longer lasting freshness, richer green hues, a crunchier texture, and sweeter flavor. The Live Gourmet Living Baby Romaine also features the following benefits and characteristics:

  • Heartless romaine that contains only dark, nutrient-dense leaves
  • Sold with roots intact
  • No bitterness
  • Rich in Vitamins A, C, and K
  • Contains protein
  • Non-GMO verified 

The product is sold as individual heads packaged in single or two-pack counts, in micro-perforated flow wrap bags. The company said that each head of lettuce is ideal for one or two-person servings, and sold in these “perfect portions” to minimize waste. The Living Baby Romaine also upholds the company’s commitment to using all-natural ingredients. 

“The product reduces food waste and provides highly nutritional leaves, sized appropriately for exciting consumer uses like lettuce wraps and salads. We’ve had a wonderful consumer response to this item and look forward to giving the Romaine category a new look,” finished Cook.

As a nominee for the award, Hollandia and the Living Baby Romaine Lettuce will be displayed along with other Produce Innovation Awards at the United Fresh Membership Booth in this year’s upcoming event in Chicago. Atteendees can vote for their favorite innovative product on Tuesday, June 21, and Wednesday, June 22. Winners will be determined by number of total votes received by 2:00 p.m. on Wednesday, with the winners announced an hour later.

Visit Hollandia Produce at booth #1711, and keep your cursor over AndNowUKnow as we continue to update you on United Fresh and other industry news.

Hollandia Produce



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