Honeybear Brands Records Record Shipment and Volume for Chilean Honeycrisp
ELGIN, MN – With the Chilean apple season kicking off to great acclaim, U.S. consumers are soon to have their pick of premium Honeycrisp apples from Honeybear Brands. The company has reported a record shipment of the variety due to arrive this week, with the biggest volume crop to date.
“We made a commitment to our retail partners a long time ago to bring them premium varieties with a just picked freshness wherever and whenever they need it,” said Don Roper, Vice President, Sales and Marketing.
Due to arrive at major retail stores this week, the company stated that this shipment comes just in time to supplement its customers’ inventory when domestic Honeycrisp supply is low, and flavor is waning from months of cold storage. Retailers can find boosted sales with the just picked freshness, color, and taste of the 2017 Chilean crop.
This year marks the biggest volume to date in Honeybear Brands’ ten-year program. This increase in volume is due to the natural maturation of the Chilean orchards, excellent conditions, and the exceptional growing partners who understand the many nuances of growing and optimizing premium apple production in local micro climates.
The company stated that Chilean Honeycrisp is a big opportunity for its retail partners. Each retail customer of Honeybear Brands can provide an exceptional, differentiated product in addition to Honeybear’s programming which aggressively drives new and increased sales at a traditionally slow time of year for apple sales.
“Clearly our just harvested Southern Hemisphere crop provides a much improved flavor profile for customers versus domestically-grown Honeycrisp at this time of year,” continued Roper. “Honeycrisp grown in the United States was harvested eight months ago and has lost its distinctive crispness as well as the delicate balance of sweet and tart flavors that really sets the apple apart from all others. Honeybear’s Chilean Honeycrisp crop capitalizes on the fresh orchard-picked eating experience consumers have now come to enjoy and crave.”
Leading retailers offering the Honeybear Chilean Honeycrisp include Hy-Vee, Publix, Loblaws, United Supermarkets, Cub Foods, SuperValu, Central Market, Coborns, and Sam’s Club. Honeybear Brands’ Honeycrisp apples can be found in more than 100 markets across the country.
Honeybear Brands and its parent Wescott Agri Products were granted exclusive production and commercialization rights for the Chilean Honeycrisp by the University of Minnesota, developer and owner of the original variety. The company stated that it was one of the first to grow Honeycrisp in Washington state and Chile, and is widely recognized as a premier Honeycrisp label in the United States.
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