Index Fresh's Bobby Fingerlin Shares Value of Value-Added Avocado Program
BLOOMINGTON, CA - Avocados are a staple in my household year-round, but you know they hold a monopoly on my shopping cart in the summer months. Most shoppers like myself won’t walk out of the grocery store without them, and retailers know the power of the fruit in boosting basket share. That’s why it’s so important to have a partner in your court who can make those avocado programs come to life. Enter Index Fresh.
“We will be offering all countries of origin over the summer to provide the best value and flavor to our customers,” said Bobby Fingerlin, Sales and Business Development. “As a packer/shipper of avocados, we’re able to provide our retailers with many value-added options. Preconditioned and bagged avocados are two of our most prominent value-adds we offer.”
Bobby went on to note that bagged avocados continue to grow year over year, and as families stock up on grocery items, bagged avocados allow the consumer the opportunity to ripen fruit at home as needed.
“With the cost of goods up across the board, I think we will see more customers lean toward bagged and smaller-sized avocados providing more value for the money spent,” Bobby illuminated.
With reports of good volume and quality to cover the demands of the market, Index Fresh is well-equipped to handle your avocado program needs.
Keep reading us here at AndNowUKnow as we look for more summer produce updates.