Jimmy Coppola Discusses Westmoreland-TopLine Farms' New USA Grown Tomatoes on the Vine
LEAMINGTON, ON & PA, USA - As Westmoreland-TopLine Farms continues to expand its product availability, the company is announcing its new USA Grown Tomatoes on the Vine crop, grown in New York with seasonality running from March through November.
Jimmy Coppola, Account Marketing Manager, took a few minutes to speak with me about this new venture and how growing the program is a response to increased demand across all greenhouse produce categories.
“Demand in the U.S. is strong on TOV, and across multiple greenhouse-grown vegetables, and we feel there is incredible growth potential, so investing in this program makes sense.” Jimmy says. “These USA Grown TOV will be marketed under our premium TopLine Farms brand. The carton will be very similar to our existing look but will be emblazoned with our Grown in the USA stamp logo.”
This USA Grown TOV program complements Westmoreland-TopLine Farms’ current program and allows retailers on the East Coast to take advantage of the “Grown Close to Home” message.
“In addition, this expansion within our TOV program aligns nicely with our goals and initiative of having offerings from Canada, Mexico and now the U.S.,” Jimmy adds.
Westmoreland-TopLine Farms also added a new seedless cucumber expansion to its program this year, with operations in Pennsylvania and a goal of creating a year-round seedless cucumber program.