AURORA, CO - Kroger's long-term alliance with Ocado Solutions continues to be fruitful as the grocer makes significant plays to expand its delivery network. In its latest announcement, the duo has unveiled a new customer fulfillment center (CFC) in Aurora, Colorado.

"We are thrilled to expand and introduce our innovative Kroger Fulfillment Network to one of the fastest-growing areas in the country and have the opportunity to grow our workforce," said Gabriel Arreaga, Kroger's Senior Vice President and Chief Supply Chain Officer. "Through the incredible partnership and support from the City of Aurora and Adams County, Kroger Delivery can accelerate its commitment to provide exceptional customer service through our state-of-the-art facility and end-to-end cold solutions, including custom-built refrigerated vans, to ensure our delivery customers receive the freshest products directly to their doorstep throughout the Denver region."

This expansion is a component of the retailer's strategy to redefine the customer experience in the Denver Metro Area, as noted in a press release.

"As we continue to expand our nationwide CFC program, Kroger and Ocado Group are now live with five state-of-the-art fulfillment centers across the United States. As this site ramps up, Kroger Delivery will bring a world-class online experience to homes across the Denver Metro area, powered by some of the most advanced technology available anywhere in the world," said Luke Jensen, Chief Executive Officer of Ocado Solutions.

The distribution center is nearly 300,000 square feet and will bring approximately 400 new jobs to Aurora and the surrounding area.

More details about Kroger's continuously growing delivery service can be found here.

And more updates from the fields to the retail shelves are right here at AndNowUKnow.

Kroger