Kyla Oberman Discusses Jacobs Farm del Cabo's Specialty Pepper Program and Offerings
SANTA CRUZ, CA - If you are looking for what’s hot and what’s not as we move into these first months of 2020, peppers are sure to come in as a winning program staple for retailers looking to promote flavor, health, and aesthetic appeal in their fresh produce strategies. Jacobs Farm del Cabo is lighting up produce spreads this winter with an array of items ranging from Cherry Bomb, Jalapeño, and Shishito peppers to Padron, Serrano, mini sweets, and Cabo Diablo peppers—a hot pepper mixed variety pack.
“As U.S.-grown supplies tighten during the winter, Del Cabo’s production in Mexico fills the supply gap for those loyal chile connoisseurs,” Kyla Oberman, Marketing Manager, shares with me. "We introduced the organic Cabo Diablo Hot Pepper Pack in early 2019 in response to consumer’s changing tastes and it has been a real draw for the pepper destination at retail ever since. This pack provides home chefs with an ideal seasonal mix of medium-to-hot peppers to use in their culinary creations.”
As Kyla adds, according to a 2019 Kalsec Hot & Spicy Food Industry Insights, 50 percent of global consumers choose spicy options when dining out and when making meals at home. The organic and Fair Trade-certified Cabo Diablo Hot Pepper Pack, in an 8 oz and bulk sizes, brings a mix of colorful, exciting pepper varieties that showcase the best of Del Cabo.
“These unique and specialty varieties for our Cabo Diablo program include Black Hungarian, Brazilian Atomic Starfish, Chery Bomb, Guerito, Jalapeño, Lemon Spice, Orange Peter Pepper, Sugar Rush Peach, Serrano, and Serrano Tampiqueno,” Kyla says. “The retail pack will include a mix of three to five varieties of these peppers based on seasonality.”
Winter supply out of Mexico is ramping up with pepper volumes peaking now through March traditionally. Jacobs Farm del Cabo’s current pepper harvest regions include Baja California North/Ensenada, Maneadero, Torim, Zaragoza, and San Jose Del Cabo.
With chili peppers’ unique health benefits as well as expanding consumer tastes driving their increasing demand, Jacobs Farm del Cabo is offering a winning program for retailers to tap with rock star differentiation to boot.