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Lakeside Produce Announces Complete Company Rebrand

Lakeside Produce Announces Complete Company Rebrand



LEAMINGTON, ON - Amidst the wave of new products heading to PMA Fresh Summit this week, Lakeside Produce is stepping out on the show floor with a whole new look. The company announced plans to unveil a complete company rebrand at PMA 2018, which includes its historic logo.

Robert Najm, VP of Global Sales and Marketing, Lakeside Produce“Our brand is a critical asset when we are looking for the right partner for the network,” said Robert Najm, VP of Global Sales and Marketing. “It’s a critical asset when we are working to add new customers, or for that matter when we are a recruiting new talent.”

Since its inception, the Lakeside logo has undergone small changes. But now, according to a press release, the family-owned company is investing in establishing a new logo and brand guidelines that represent its core brand identity: simplicity, innocence, honesty, and approachability.

The Lakeside Produce team showing-off their new look

The following include assets undergoing rebrand changes:

  • A complete overhaul of the logo, color scheme, and brand guidelines
  • Redesigned packaging crafted to be eye catching, and feel inviting to consumers
  • A custom, reimagined tradeshow booth to be unveiled at PMA
  • New brand assets to enhance the company’s online presence, including product photography, videos, and logo animations

The rebrand also comes at a time of expansion for the company, and thus is a means to maintain broad appeal, one thing it hopes to achieve with its colorful new iconographic logo.

The new logo and brand guidelines represent Lakeside’s core brand identity: simplicity, innocence, honesty, and approachability

But don’t take my word for it! Go check out the rebrand for yourself at booth #4073.

Lakeside Produce



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Lakeside Produce

For 75 years, Lakeside has focused on delivering fresh, flavorful produce to families across North America. We're...