PHARR, TX - Melons are synonymous with spring and summer eating. For retailers, that means now is a great time to merchandise the category as consumers in the Northern Hemisphere eagerly await the arrival of warmer weather. To help prepare displays and up sales, Super Starr International has high-quality cantaloupe and honeydew to give shoppers a taste of sunshine.

“Currently, we are at the halfway point in the melon season and growing in Colima, Mexico,” says Lance Peterson, President. “Despite some cooler-than-normal weather that slowed down production, we are back to normal now and ready to provide our partners with great-tasting melons.”

Super Starr is seeing steady volume and excellent quality right now, perfect for adding to the produce department to excite shoppers. As Lance tells me, the melon market is strong, and supplies, overall, are limited. In terms of pricing, the grower sees ranges from $18–20.

All of Super Starr’s melons are shipped the same day they are cut and available for markets within 48 hours. Other benefits to buyers include Fair Trade, Primus, and GLOBALG.A.P. certified farms and packing sheds that provide added assurance that standards are being met.

Lance explains that quality is on point for retailers looking for another reason to partner with the supplier.

“We want everyone to know Super Starr’s melon quality is as great as it’s ever been,” he states.

To see how the rest of the melon season will play out, keep an eye out for AndNowUKnow in your inbox.

Super Starr International