
Legend Produce Enhances Melon Program with Introduction of Mini Watermelons; Barry Zwillinger Comments
SCOTTSDALE, AZ - Legend Produce, a trusted leader in premium fresh melons, is proud to announce the addition of mini watermelons to its renowned melon program. This expansion complements their successful full-size seedless offerings.

“We are always looking for ways to exceed our customer expectations,” said Barry Zwillinger, Founder at Legend Produce, in a recent press release. “Adding mini watermelons to our melon program is the natural step forward, building on the successful full-size program. Now we are a one-stop shop for everything from Cantaloupe and Honeydew to our specialty Origami and Kiss Melons, and finally our Full Size and Mini Watermelon Programs.”
Starting in the spring, the mini watermelons will be available through November. Growing regions will include Mexico, Imperial Valley, California, Central Arizona, and Central California.

“Working with the right growers during their best harvest windows has been our primary goal,” said Mr. Zwillinger. “This sourcing strategy allows Legend to continually offer the quality that we are known for in the industry.”

Legend’s stated goal is to provide watermelons on a year-round basis and is currently working to expand production in the winter months. “Legend is a relationship-first company when working with growers”, said Marco Ochoa, CFO of Legend Produce. “Most of our growers have been working with us for 20-plus years. As we expand our watermelon offerings, we are working with our existing partners as well as forging new relationships to make the program successful.”
Legend added that they have more exciting news coming in the next few months as they continue to revolutionize and energize the melon category.
For more information on Legend Produce, visit their website at www.legendproduce.com.