Litehouse Prepares Showcase for International Fresh Produce Association's Global Produce & Floral Show; Heidi Wieber Shares
SANDPOINT, ID - Fall and winter must be every merchandiser’s dream as the holidays collide with major sports seasons like football and basketball to create endless opportunities for displays and promotions. Helping buyers take advantage of this prime sales period, Litehouse has a bevy of bold products that perfectly complement produce offerings, and the company will be highlighting them at this year’s International Fresh Produce Association (IFPA) Global Produce & Floral Show.
“Some of the biggest differentiators across our product portfolio are versatility and big, bold flavors. We find that most of our offerings are not confined to just one use, and that’s what consumers and retailers love,” Heidi Wieber, Litehouse Brand Manager, details. “For example, our flavor-forward, thick, and creamy-based dips and spreads are perfect for traditional dippers like veggies and chips, but they’re also great with wings and pizza, or as a spread for burgers and sandwiches.”
Do you hear that, buyers? It sounds like cross-merchandising opportunities to me! And Litehouse has a wide range of products to appeal to your shoppers’ demands. From its lineup, the supplier will be showcasing its recently launched creamy Litehouse Dips & Spreads, which are available in 12 oz tubs, with six tubs per case; feature vibrant visuals to pop on-shelf; and come in flavors like Homestyle Ranch, Dilly Dip, Southwest Ranch, Avocado Ranch, and Spinach Parmesan.
“The market response to our newest products has been incredibly strong from retailers and consumers alike. For Litehouse Dips & Spreads, we've increased our total points of distribution by 88 percent since launch, and it continues to grow,” explains Heidi. “The focus on bigger, bolder flavors and a cleaner formulation has resonated with consumers, resulting in positive reviews and feedback, which we love to hear.”
Litehouse will also be spotlighting its Caramel Dip, available in 16 oz tubs, with 12 tubs per case and in a six-pack sleeve of 2 oz single-serve cups that are great for lunches, after-school snacks, or eating on the go. Additionally, the brand is highlighting its Family Size Dressings & Dips that come in a convenient 20 oz squeeze bottle and have more than 10 delicious flavors.
“Our Family Size Dressing & Dips are top-selling products in the Value RSD category. Families love the convenience of the squeeze bottle and versatile flavors, which includes our best-sellers, Homestyle Ranch and Chunky Blue Cheese, and our newest family-size offerings, Garlic Ranch and Caesar,” adds Heidi. “We’ll also have a sneak peek of some upcoming flavors which are sure to be a hit with retailers and consumers alike, and we’re excited to hear feedback at the show.”
To round out its showcase, Litehouse will have its Litehouse Freeze Dried Herbs and Litehouse Simply Artisan Cheese on hand. The company offers 18 different varieties of herbs, and its cheese comes in various formats, including 4 oz crumble cups with a sleeve ideal for the produce department.
Further supporting its retail partners, Litehouse has kicked off its Litehouse in the House campaign that will run throughout the collegiate and professional football seasons, all the way up to the Big Game. This will help the brand drive awareness and sales during prime tailgating season while encouraging consumers to head to their local grocery stores to load up on gameday supplies.
Keen to learn more about all of the merchandising opportunities that Litehouse has in store? Swing by booth #2031 for all of the delicious details.