Little Potato Company's Christa Wagner Shares on the Company's New Facility, Evolving Distribution, and Growing Team
MADISON, WI - Some of us have a thing or two to celebrate, but I reckon not many of us have a long list of BIG happenings to boast about like The Little Potato Company. To bolster its position in the market and sing the praises of the potatoes we know and love, the company is spilling the beans—or, rather, potatoes—on its new facility, evolving distribution, and growing team.
“There is so much to be excited about. We celebrated our 20-year anniversary two years ago, and opened a new facility outside of Madison, Wisconsin, about a year and a half ago. We’re also gaining more distribution, our teams are growing, and we are launching new products to transform the way consumers cook and eat Little Potatoes,” Christa Wagner, Director of Advertising and Promotions, divulges. “Our companyis doing more and more each year to promote our products with compelling transaction driving merchandising at the retail level and through advertising and promotions. It’s a great time to grow and sell Little Potatoes”
What makes the new location so special, you ask? The strategically positioned Wisconsin-based facility has enabled the company to improve efficiency and logistical operations, Christa shares, and Wisconsin has great soil to grow Creamer potatoes.
“The new facility was built from the ground up and opened in January 2017. Wisconsin is a great region to grow high quality Creamer potatoes with great farmers. In addition, the new packaging facility has given us a great opportunity to streamline, making our logistics, operations, and our supply chain run much more smoothly.”
Its new facility might be where the hub of U.S. operations is, but the company is making strides to increase its distribution bandwidth all over.
“We're still a young, growing company with tons of opportunity in Canada, where our focus is optimizing our assortment. In the U.S., there are so many opportunities to grow, across every channel,” Christa tells me.
To bring the company’s vision to life, it employs top-notch, values driven seasoned professionals at every level. Christa shares that those joining the Little Potato Company’s team have been strategically chosen to better its efforts every step of the way.
“At the moment, we have growth in every department. In our packaging facilities, with our hourly staff, we have amazing people who are given an opportunity to thrive and grow within the company. We have brought in some heavy-hitters in with our senior leadership as well—most notably, we brought in Mark Currie, VP of Operations and Supply Chain. He has been with us now for about four months and is making a tremendous impact to our operational efficiencies. In addition, we have four new members on our marketing team to drive product innovation and retail programs. And our sales department is hiring regional sales managers in the U.S., and we just filled our Director of Sales Canada role. It’s hard to pinpoint one area, because our team is strengthening across the board.”
Congratulations on the new members of the team, The Little Potato Company, and on the exciting endeavors ahead! We look forward to seeing how you thrive!