Malena Produce Debuts New Old El Paso™ Year-Round Produce Program

Malena Produce Debuts New Old El Paso™ Year-Round Produce Program



RIO RICO, AZ - Old El Paso™ is now new. Third generation family-owned farming and distribution company, Malena Produce, Inc., is now offering Old El Paso™ fresh produce for customers and consumers. Looking to inspire a new world of dinner possibilities, Old El Paso™ has been a share leader in the Mexican food aisle and can now tout fresh produce in its line of convenient Mexican meal ideas.

Pete Hayes, VP Sales & Marketing, Malena Produce“We’re excited to offer Old El Paso’s™ year-round programs starting immediately,” stated Peter Hayes, VP Sales & Marketing. “Visit with Malena in Atlanta to see the highest quality of Old El Paso™ fresh produce categories: tomatoes, cucumbers, peppers, including chili and mini sweets, zucchini, squash and watermelons.”

Old El Paso's Pepper Box

Old El Paso’s™ new campaign paired with Old El Paso™ produce will help consumers add a fresh take on their journey through the culinary possibilities. According to a press release, Old El Paso™ is starting with a full line of traditional Mexican fresh and fresh-processed produce categories that are uniquely and conveniently packaged to promote great tasting, fresh and healthy Mexican meals.

Malena has an extensive array of premier fresh fruits and vegetables, and grows in multiple regions throughout Mexico and the United States.

Stop by and see some of Old El Paso’s™ line up at Malena’s PMA Fresh Summit Exposition booth #2857

Malena Produce



Companies in this Story


Malena Produce, Inc

Marrying Mediterranean agricultural tradition with Mexico productivity ...