Mango Category Takes the Number 10 Spot for Volume Velocity
ORLANDO, FL - The mango sector is one filled with opportunity, and that opportunity is marked by its rising popularity with consumers and strong standing in the retail space. According to the National Mango Board (NMB), mangos have broken the top 10 in whole fruit volume velocity, showcasing major success for the retailers and the entire mango industry that contributed to such an achievement.
According to a press release, mango volume grew 0.7 percent in volume velocity versus a year ago while the fruit category as a whole decreased in volume by 3.5 percent.
“We know mango as the world’s most versatile and flavorful superfruit,” the organization stated in the release. “We are thrilled to see that more and more people are inclined to agree while embracing the joy of mango.”
In 2017, Mango held the number 17 spot in terms of whole fruit volume velocity, according to Nielsen data, representing a steady climb over the past five years.
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Companies in this Story
National Mango Board
The board’s mission is to increase awareness and consumption of fresh mangos in the U.S. The NMB works toward this...