Mann Packing Unveils New Seasonal Packaging
SALINAS, CA - Seasonal graphics have been unveiled for Mann Packing’s vegetable trays. The company’s 18 oz and 40 oz trays now feature a wintery, holiday theme aimed at ramping up sales in the cold winter months.
“Seasonal changes and holiday occasions are a perfect opportunity to update and refresh packaging,” said Gina Nucci, Director of Corporate Marketing. “It offers an opportunity to drive incremental sales and velocity during the fall and winter months with secondary displays and it also encourages impulse purchases.”
These seasonal redesigns have been effective in creating incremental sales for three years running, Mann’s noted in a press release. The company alternates each year between summer and winter seasonal themes.
Nucci added, “These fun and classic illustrations of winter will resonate with consumers and really standout on the shelf.”
The newly designed vegetable trays begin to ship on November 14th in Canada, and November 21st in the U.S.
This is the latest in a string of news from the company, which not only added a new flavor to its recently-launched Mann’s Nourish Bowls™ but also unveiled new packaging for both its Nourish Bowls™ and Culinary Cuts® lines at last month's PMA Fresh Summit, where it took home a coveted Impact Award.
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