Meijer Partners With Michigan-Based Revolution Farms to Deliver Sustainable Lettuce and Salads; Sarah Jennings and John Green Discuss
GRAND RAPIDS, MI - In a play to up its assortment of fresh, sustainable produce offerings, Meijer has revealed its latest partnership with Revolution Farms, a Michigan-based hydroponic lettuce grower. As part of this alliance, the retailer will now be able to provide local lettuce and salad greens to its shoppers year-round across its six-state footprint.
"Supporting local farms and carrying the freshest, most nutritious ingredients is important to us and to our customers," said Sarah Jennings, Meijer Produce Buyer. "As a Michigan family company, we are committed to being good stewards of our community by not only constantly enhancing our own sustainable practices, but also by using our shelves as a platform to promote brands that share our passion."
Through this partnership with Revolution Farms, consumers will have access to its hydroponic-grown products in all 262 Meijer stores, a press release stated. Among the items included are cut, whole leaf, and whole head lettuce varieties, as well as cut lettuce for the grocer's fresh, ready-to-eat salads.
Revolution Farms' products are grown using 90 percent less water, 90 percent less land, and are grown 95 percent closer to local shoppers' homes. Additionally, the grower's salad mixes have shown a longer shelf-life in stores and at home due in part to the company harvesting at the peak of growth, packaging on-site, and distributing its non-GMO lettuce to Meijer within one to two days of harvest.
"Food tastes better when it's grown closer to you. Meijer is our hometown retail partner, so partnering with them to expand their local greens selection, as well as growing the lettuce for their salad kits, will help more families easily find sustainably grown, nutrient-rich greens," said John Green, Founder and Chief Executive Officer of Revolution Farms. "Our recent greenhouse expansion has given us the ability to grow even more lettuce varieties, as well as become a Meijer Fresh partner."
Revolution Farms' branded products include three new whole-leaf lettuce varieties—Revolution Farms Lettuce Boats™, Revolution Farms Whole Leaf Romaine™, and Revolution Farms Sweet Crisp Deli Leaf™. Its Whole head items, Revolution Farms Whole Head Living Bibb™ and Revolution Farms Whole Head Living Sweet Crisp™, can also be found in Meijer stores.
How will Meijer continue to evolve this fresh produce strategy with other growers? Stay tuned to AndNowUKnow for details.