Moxxy Marketing and Peterson Farms Recognized With GDUSA Packaging Design Award; Karen Nardozza, Grant Boring, Sarah Schlukebir, and Gordon Kaye Comment
SHELBY, MI - To me, the grocery aisle is comparable to an art museum, as the vibrant packaging for each product calls your attention, immediately drawing your eye to further consider the magic concealed inside. Moxxy Marketing has been honored for bringing art to the aisle, as it was recently recognized with a 2021 Packaging Design Award from Graphic Design USA (GDUSA) for its work with Peterson Farms on the design of the provider’s Antioxidant Solutions branded Tart Cherry Juice packaging.
“It’s an honor to be recognized for outstanding design, both in terms of the package's aesthetics and strategic impact,” said Moxxy’s President and Chief Executive Officer Karen Nardozza. “It was imperative to create packaging that works to gain shopper attention in-store and promote this healthful product line, as well as provide Peterson Farms valuable intellectual property that differentiates the brand and helps their sales team demonstrate to retailers how they are supporting the launch of these new products for optimal success.”
Moxxy’s collaboration with Peterson Farms included conception and design production on the company’s full range of fruit juice SKUs, in addition to addressing a variety of packouts and carton configurations to meet retailer needs, as noted in a press release.
The marketing titan’s strategic creative team conceptualized and designed six packaging items for Peterson Farms, which include:
- 32 oz 100 percent Tart Cherry Juice Not from Concentrate label and cartons
- 32 oz Triple Cherry Juice label and cartons
- 32 oz Cherry and Apple Juice Blend label and cartons
- 32 oz Tart Cherry Juice from Concentrate label and cartons
- 32 oz 100 percent Blueberry Juice Not from Concentrate label and cartons
- Cherry Juice Variety Pack carton
“This award is exciting because our team has been working hard on differentiating our Antioxidant Solutions brand of Tart Cherry Juice to assure it provides our customers with the strongest value possible. That includes the flavor and quality of the juices themselves, but also the messaging, marketing, and packaging that helps consumers understand this unique line of juice products,” said Sarah Schlukebir, Chief Sales and Marketing Officer at Peterson Farms. “It’s a morale booster for the team to know our Tart Cherry Juice products are being noticed for their shelf appeal and engaging design.”
Moxxy’s striking designs for the cherry juice bottles serve as creative and effective marketing tools that differentiate these juices amongst the many options on the grocery shelves.
“The award-winning tart cherry juice packaging accomplishes multiple goals: not only does the imagery showcase fresh, delicious cherries harvested at peak flavor, it also encourages shoppers who may not be familiar with the products to give them a try,” said Grant Boring, Marketing and Communications Manager at Peterson Farms. “Tart cherry juice is often consumed as a sport recovery drink, but is also gaining traction as a delicious and healthful everyday beverage. It was important for our packaging to connect with a variety of consumers, highlight the health benefits and differentiate the three juices in the variety pack—Triple Cherry Juice, 100 percent Tart Cherry Juice, and Tart Cherry Juice with Apple—while making the product packaging irresistible.”
The GDUSA Package Design Awards were created to recognize the value of attractive and strategic package design. More than 2,200 entries were received overall for the 2021 awards, and only the top ten percent were selected as winners.
“Package design is more critical than ever, and the depth and breadth of our annual competition reflects that,” GDUSA Editor Gordon Kaye said. “In this era in which audiences are fragmented, communication is cluttered, and brand loyalty is challenged, package design is uniquely positioned to advance the brand promise, inform and persuade, and to forge an emotional connection at the moment of truth.”
Congratulations to Moxxy and the team for taking home this prestigious accolade!