LA QUINTA, CA - Prime Time Produce, Grimmway Farms, Cal-Organic Farms, and Tasteful Selections have partnered to launch #NourishTheMoment, a spring campaign celebrating nutritious produce as the centerpiece of spring gatherings.

Rolling out across social media on March 20th, the collaborative campaign will feature seasonal recipes, influencer-driven content, and entertaining inspiration designed to encourage consumers to bring vibrant, fresh produce to the center of their spring tables.

A giveaway inviting followers to join the conversation and celebrate the season will be announced on March 23rd.

“We’re excited to partner with Grimmway Farms, Cal-Organic Farms, and Tasteful Selections on this campaign,” said Desirae Perez, Senior Marketing Manager at Prime Time Produce, in the recent release. “Together, we’re showcasing how vibrant, versatile, and inspiring fresh produce can be. Launching during National Nutrition Month, this initiative highlights the role fresh ingredients play in both nourishment and connection.”

The campaign highlights a variety of produce from participating suppliers, including bell peppers, mini peppers, and asparagus from Prime Time Produce; carrots from Grimmway Farms; organic greens from Cal-Organic Farms; and bite-sized potatoes from Tasteful Selections.

“We’re proud to be part of a campaign that highlights the joy of gathering around nutrition,” said Taylor LeBlanc, Omnichannel Social Media Manager at Grimmway Farms. “This collaboration shows the power of joining forces with like-minded companies, creating something more impactful together than any of us could achieve alone. We’re excited to bring that energy to both the industry and consumers.”

By bringing together complementary products and shared values, #NourishTheMoment reinforces the importance of fresh produce in everyday moments, encouraging consumers to celebrate the season through simple and flavorful experiences at the table and the connections made when gathering together.