The National Mango Board Teams Up with Ayesha Curry to Promote Mango Consumption
ORLANDO, FL – The National Mango Board (NMB) is raising its profile with a new superstar spokesperson; Ayesha Curry, star of the Food Network’s show “Ayesha’s Home Kitchen” and author of The New York Times bestselling cookbook “The Seasoned Life,” will join the board in its campaign to promote mango consumption.
According to a NMB press release, the celebrity supermom and the board recently partnered in New York City for a media day to meet with several national media outlets and ultimately reach consumers with mango messaging and Ayesha’s mango story.
“I grew up eating mangos so I love that I can always get my hands on them year-round. Jerk chicken is a family-favorite recipe, and adding the sweet flavor of mango gives it a delicious twist,” said Ayesha, who grew up enjoying mangos from a tree in her Jamaican grandmother’s backyard.
Now a spokesperson for several health causes and a culinary celebrity, Ayesha brings her love of mangos to a variety of activities; whether entertaining on gameday or cooking for her little ones, Ayesha has a ton of unique ideas on incorporating the fruit to add flavor and texture to a variety of dishes.
“Ayesha’s culinary enthusiasm and genuine love for mangos make her a perfect fit for joining forces with the NMB,” said Valda Coryat, Director of Marketing. “She exudes great energy and brings a fun and innovative twist to home cooking that can inspire more consumers across the U.S. to experiment with fresh mangos in their homes.”
During the media day, Ayesha conducted interviews with popular food, lifestyle and entertainment outlets, sharing some of her favorite mango recipes like Mango Crab Avocado Salad, Jerk Rubbed Chicken Skewers with Mango Salsa, Honey Shrimp and Mango Stir-Fry, and Mango Lemonade.
In addition to usage ideas, Ayesha also shared insights on mango nutrition, selection, and varieties, while demonstrating easy steps on how to cut a mango to various media platforms including day-time television, web, and social media outlets in the U.S.
The NMB encourages readers to tune into the Rachael Ray Show, on May 12, 2017, where Ayesha will talk about her love of mangos and their versatility and flavor.
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Companies in this Story
National Mango Board
The board’s mission is to increase awareness and consumption of fresh mangos in the U.S. The NMB works toward this...