NatureSweet® Continues to Expand Its Product Lineup
SAN ANTONIO, TX - As greenhouse-grown products continue to take up a larger portion of the fresh produce market share, NatureSweet® remains on the frontlines of the category, continually delivering innovations. Recently, the grower revealed that, to meet increasing demands for greenhouse products, it will be expanding its portfolio to include new offerings.
“We have a full lineup of new products launching this year that our consumers will absolutely love,” Lori Castillo, Vice President of Marketing. “We owe it all to our amazing full-time Associates who nurture and grow our tomatoes with our consumers in mind.”
Through the tireless work of its associates, NatureSweet has introduced its new Spring Medley 24 oz pack to its lineup. According to the company, the product is a vibrant mix of colorful tomatoes perfect for brightening up shoppers’ springtime dishes. The pack will be available for a limited time at select Kroger locations.
In addition to its Spring Medley pack, the grower has also launched its new NatureSweet Organics line, which will hit shelves in May. The initial debut will be in select Walmart locations to test consumer reaction, but a nationwide launch is pending.
While these new offerings make their way to retail, NatureSweet will continue to showcase its NatureSweet Constellation brand to celebrate each season with delicious tomatoes.
How will these newly introduced product lines contribute to the growth of the greenhouse sector? Only time and ANUK will tell, so stick with us.