NatureSweet® Rolls Out New "To Go" Line; Rodolfo Spielmann and Lori Castillo Comment
SAN ANTONIO, TX - As we have reported many times before here on AndNowUKnow, innovation is a key differentiator in the produce aisle, leading to increased attention from shoppers and higher register rings. NatureSweet® has taken that cue, announcing the launch of its new “To Go” line nationwide, bringing together ready-to-eat snacking tomatoes, a single-use format, and crush-resistant packaging all in one line of products.
“We are very excited about our new To Go innovation, since it’s one that will make the whole category grow, and want to give special thanks to Kroger for their terrific support in releasing this, ready-to-eat, very tasty, and healthy snack to the market,” said Rodolfo Spielmann, President and Chief Executive Officer.
The product line is already available at all NatureSweet retailers, according to a press release, with Kroger being the first to feature the offerings for a chance at category growth. Through this pivotal partnership, the retailer has included promotions and displays across all of its divisions.
NatureSweet’s “To Go” line offers a healthy snacking option as it includes the company’s best-selling CHERUBS and CONSTELLATION tomato brands.
“We are expecting to be highly incremental to the category as consumers look for healthier snacks at home and on the go,” added Lori Castillo, Vice President of Marketing. “We are excited to bring a no-excuses choice to all consumers that want to eat very tasty and healthier snacks but have very little time to food prep ahead of their demanding days.”
Great for all occasions, the “To Go” products are washed and ready-to-eat; perfectly portioned; and packed in the company’s new crushproof, breathable lid package that gives tomatoes long shelf-life. They come in single portion packages or in a set of three to share with family and friends.
As convenience remains key for consumers, the new line is great for shoppers that are planning their family’s week, going back to school, and needing something on-the-go on their lunch breaks. Not only are they convenient, but they also meet the rising shopper need for better-for-you offerings that put a healthy spin on snacking.
Want to get your hands on NatureSweet’s “To Go” line for your retail shelves? Reach out a sales rep to make it happen.
For more new launches from across the fresh produce industry, stick with AndNowUKnow.