NatureSweet's Keith Kandt Talks Showcasing NatureSweet® Constellation™ at United Fresh
SAN ANTONIO, TX – With the hustle and bustle of United Fresh 2016 already upon us, produce companies are ramping up with new packaging and innovative items for this year’s currently ongoing event in Chicago, Illinois. One of those companies exhibiting at the show is the Texas-headquartered fresh tomato company NatureSweet, LTD. This year, the company is showcasing its new NatureSweet® Constellation™--a medley pack that showcases a colorful blend of premium NatureSweet tomatoes to satisfy all consumer usage occasions.
“We are highlighting many products in our fresh tomato line with a focus on our new 24 oz and 16.5 oz Constellation packs,” Keith Kandt, Marketing Director, tells me. “This new option comes in a re-sealable and 100-percent-recyclable package, and is available in both the retail and club channels.”
This past year, the company has been ramping up distribution of Constellation to retailers across the U.S. This new item features four different tomato varieties that are tailored to a range of eating experiences and palates.
“The popularity of our Constellation medley has continued to grow, and as demand increases we are expanding distribution across the country,” Keith says.
Always investing in R&D, NatureSweet’s Constellation medley is a predetermined mix featuring their popular SunBursts™ and Glorys® varieties, as well as two new tomatoes: a chocolate grape tomato, and an orange grape tomato.
“All NatureSweet tomatoes are grown for flavor with each answering a different calling – SunBursts are ideal for a sweet, healthy snack; the new orange grape tomato adds a burst of color and flavor to salads; Glorys tomatoes are great for cooking; and the new chocolate grape tomato offers versatility for multiple uses,” he adds.
The company has also moved all products into proprietary packaging over the past year, and will continue to work on new packaging designs that elevate each item.
Want to check out the new Constellation medley and sample tomato recipes at their finest? Visit NatureSweet at booth #1209.
See you all on the floor!
