Peppe Bonfiglio Digs Into Retail Advantages of Mastronardi Produce® New Snacking Cup
ORLANDO, FL - Amid the dynamic but hectic experience that is a trade show, it can be easy to forget something as critical as breakfast. Luckily, Peppe Bonfiglio had my back. The Mastronardi Produce® Vice President of Sales knew the team and I had previously reported on the recently launched Angel Sweet® snacking cup, and presented me with my own to munch on as he told me more about what this offering can do for retailers in the coming months.
“To support the rollout of the new snacking cup, we’re working on a large-scale support plan that will include digital, in-store, and partnership promotional activities this spring, covering all stages of the purchase cycle,” he explained as we sat amid the bustle of the 2023 Southern Exposure show floor. “We’re also offering new display units that will enable additional merchandising opportunities.”
In addition to building up retail resources with the Angel Sweet snacking cup, Peppe explained that the team knows the snacking category is a critical and fast-growing segment in terms of retail differentiation.
“Bringing this type of news and innovation to that category will help accelerate that growth and also attract new users. The snacking cup is built with convenience in mind—we know consumers are looking for more and more convenient offerings, and this brings that added value to the snacking segment,” Peppe pointed out.
He added that it cannot be said enough how demand and data manifested the new package, which was developed using a consumer-first design process.
“Our team spent a lot of time learning about what consumers look for, what they like and dislike in packaging. In fact, many elements of our snacking cup were co-created with consumers. Because we took the time to do that research, we’re able to offer both the functional elements that consumers are looking for as well as some of the additional delight factors that they may not be able to clearly articulate,” Peppe shared with me.
It’s no secret the clout the Mastronardi team brings to packaging, and Peppe leaned into that well-earned assurance.
“We’re confident that this new package is unique and will be a success in the market,” he concluded.
As someone who partook in the little tomatoes to get some energy for the floor, I heartily believe him.