PRO*ACT Launches Culinary-Focused Website Colorful Plates
MONTEREY, CA - PRO*ACT is helping those across our industry bring produce to the center of the plate with its new website, Colorful Plates. In collaboration with suppliers and chefs, Colorful Plates was created with the busy foodservice operator in mind and features resources on everything fresh produce, like regional availability, peak freshness, flavor profiles, and more.
“Culinary expertise in fresh produce has been historically underrepresented, so we hope this kind of resource is meeting a need during a time that people are looking for more plant-forward menu choices,” said Mackenzie Lovelace, Marketing Manager. “The goal has always been to develop simple bites of information, alongside produce inspiration—so partnering with our supplier community, and award-winning chefs was vital.”
For the past fourteen months, Lovelace has been managing a team of contributors and designers to develop the site and pick the minds of a community of chefs from PRO*ACT’s customers, suppliers, and culinary professionals working in its distribution centers. Colorful Plates will feature articles, tips and tricks, recipe ideas, chef profiles, video clips, a podcast of interviews with celebrity chefs, and inspiration “for chefs, by chefs,” according to a press release.
“The assistance that we have received from top-tier growers has been amazing—their willingness to share their resources, expertise, and advice really made this possible. Our network serves foodservice operators from family to fine dining, from healthcare to hospitality, and from K-12 to colleges—Colorful Plates has resources geared towards chefs in each of those sectors,” continued Lovelace.
For more produce-centric innovations, technologies, and resources launching across our industry, keep reading AndNowUKnow.