BRENTWOOD, MO - The fourth annual National Fruits & Veggies Month (NFVM) will be here before we know it, and the Produce for Better Health Foundation (PBH) is ready to celebrate. In the lead-up to September, PBH has launched its 2022 National Fruits & Veggies Month Toolkit to support industry members and continue to drive consumption year-round.

“September is a pivotal moment to both showcase the benefits of eating more fruits and vegetables and celebrate all of the hard-working individuals across the supply chain who work tirelessly to deliver America’s favorite and flavorful plants to our stores, our restaurants, and our tables,” said Wendy Reinhardt Kapsak, MS, RDN, PBH President and Chief Executive Officer. “The 2022 National Fruits & Veggies Month Toolkit makes it easy for everyone to join PBH in ‘Celebrating The Roots Of Our Food,’ with turnkey resources, compelling social content, visually appealing creative assets, sample communications tools, and more. Let’s take the Have A Plant® Movement to the masses and inspire millions of Americans to eat more fruits and veggies for healthier, happier lives.”

With the theme of “Celebrating The Roots Of Our Food,” NFVM highlights the connection point that is created by food—whether that is connecting with the farmers and growers or our loved ones.

In the 2022 National Fruits & Veggies Month Toolkit, users can expect to find simple ways to get involved, segmented easy and fun activations, expertly curated social media posts, and much more.

“This September, we ask that everyone across the industry share at least one social media post or include content in a consumer-facing communication or newsletter about National Fruits & Veggies Month,” said Katie Calligaro, Marketing and Communications Director. “We created the new toolkit in the spirit of keeping it simple and easy. We recognize the value of turn-key resources to aid in planning for National Fruits & Veggies Month as well as showing support for PBH. This toolkit provides the industry with the opportunity to rally around fruit and vegetable consumption as well as drive momentum for the award-winning Have A Plant Movement. We hope you will join us!”

In September, PBH will also release new consumer research that unveils specific fruit and vegetable hacks, as well as consumption barriers and insights that can lead to lifelong habits, according to a press release.

PBH’s National Fruits & Veggies Month Toolkit is available for free for download here.

Check out the full PBH press release here.

Cheers to fruits and veggies!

Produce for Better Health Foundation